JUTO is a nonprofit NGO that seeks to invest in women entrepreneurs to end rural poverty in
Liberia
OUR APPROACH:
JUTO equips participants through business skills training, capital transfer, hands-on

mentoring/coaching, savings/access to credit, and other life skills trainings to create income-
generating, sustainable businesses and access to loans, credits, and savings, thereby breaking the

visual cycle of poverty for themselves and their families. Our program is based on the BOMA –
Rural Entrepreneur Access Project (REAP) model which is one of the most successful, sustainable,
and cost-effective poverty graduation approaches in the world. Our program entails 16 to 24
months of sequenced interventions with a clear exit strategy and rigorous criteria for success.
Communities nominate their poorest, most vulnerable members, who then form small business
groups, learn how to draft a business plan, and receive a cash grant to immediately start a small
business. New entrepreneurs receive financial and life skills training and are mentored for two
years to manage and grow their business. They also contribute to a savings pool, which they can
access as needed to cope with shocks or to invest in expanding their business.