MISSION/CORE PURPOSE

Provide strategic direction to ensure that MTN Liberia leads on value delivery and innovation beyond traditional telecom towards increasing revenue generation, growth from new/existing products and improved brand value.

CORE RESPONSIBILITIES

Context: (Global influences, environmental / industry demands, organizational mission, etc.)

• MTN LIBERIA Strategy, business plan, mission, and vision
• Expectations from MTN LIBERIA Shareholders to deliver world class service.
• Increased level of competition in the Liberian telecommunications industry MTN LIBERIA’s growing subscriber base with high expectations and contribution to national development plans.
• A rapidly changing and evolving telecommunications environment
• Highly dynamic environment
• Changing and evolving technology and use of Big Data to deliver more effective customer support programmes.
• Emerging business trends in outsourcing, M&A, Partnerships, and alliances
• Increasing competition for share of wallet with FMCGs and disrupting technologies.
• Optimal budgeting to enable customer related imperatives.
• Regulatory compliance and customer information privacy
• Superior Customer experience and Brand leadership Key Task Complexity

Role Complexity:

• Extract value from what we already have through focused enterprise-wide activities such as: business optimization projects, contracts review and negotiation, capital/budget efficiency activities etc.
• Innovation – identifying and taking advantage of new business opportunities at the enterprise-level e.g. new business opportunities, products launched, product/process innovation, structural changes etc.
• Maintain leadership in the ICT/Digital industry by influencing national legislations & policies, participating in national/industry thinktanks, building & extending (inter) national B-2-B and similar relationships, etc.
• Enhance/expand MTN’s role in the national and global economy/ecosystem through participation as a thought leader, executing national CSR projects, engaging in (inter) national non-ICT policy & think-tank activities, data analysis etc.
• Enterprise-wide people leadership activities in coaching, staff development and motivation through, e.g., employee networks sponsorship/support, enterprise talent mentorship and coaching, employee engagement projects, faculty roles etc.
• Generic activities necessary for positive business outcomes such as: supporting recruitment, thought leadership/execution as internal (interview/disciplinary) anel member, influencing next level leaders (e.g., at Group), cross-functional initiatives, etc.
• Extract value from Brand theme campaigns and monitor brand reputation of MTN LIBERIA.
• Develop framework, policies and procedures to guide Marketing & Strategy operations (marketing, brand management, research, intelligence gathering, media promotions, etc.) and to enable the division to provide high quality services to customers and attain set goals and objectives of MTN LIBERIA.

Levels of Work:

Overall Objective:

• Ensures strategic alignment to the long-term vision and strategic intent linked to a broad holistic perspective. Leads thinking around control of capital revenue, expenditure, and cost reduction. Ensures compliance and relationships at a macro community, industry, government and regulatory level. r
• Manages the execution and implementation of strategy through working with and across functions, multiple processes, discipline technologies, products, and customer segments, whilst concurrently leading the introduction of new/future processes, technologies, products, and customers segments.

Time Share: Strategic: (70%)

• Focus on strategy execution.
• Focus on adding Long Term Value
• People Management (career management, mentoring, coaching, team building, delegation, grievance management, Road Shows etc.)
• Decision Making
• Focus on protecting the Business.
• Delivery and Ecosystem partner relationship management
• Alignment of OPCO and Group strategy

Tactical: (18%)

• Focus on Learning (70:20:10)
• Participation in business support activities (recruitment, facilitation of trainings etc.)
• Focus on project delivery & implementation (functional & cross functional)

Operational: (12%)

• Review, validate and approve team’s activities
• Operational meetings.
• Respond to emails etc.
• Reporting

Task Complexity (Balance Score Card Perspective – 90%):

Financial Perspective (20%)

1. Drive increase in Shareholder return by ensuring that Marketing Processes are aligned to achieve all elements on the business score card. (E.g. Grow Market Share Grow ICT & Data Revenue, Increase EBITDA margins, Assure Revenue, CAPEX Returns Management and Net Subscriber Additions).
2. Review MTN Liberia Corporate strategy and assess resource requirements for Marketing & Strategy (MS) Department to operate effectively and meet set targets, as well as develop budget for Marketing & Strategy operations.
3. Develop / Maintain MTN LIBERIA tariff / pricing strategy on all commercial / retail tariffs, as well as interconnect tariff regimes within Business Plan parameters.

Customer Perspective (20%)

1. Take the lead and drive the Cultural Operating System and Vital Behaviours required to improve business performance.
2. Serve MTN LIBERIA’s customers and provide solutions to improve the customer experience.
3. Build a clear and coherent strategy for Customer and Competitor Knowledge to provide an enterprise level understanding of MTN LIBERIA’s existing customer base to the business and leverage the intelligence to develop value adding initiatives to support MTN’s goals and revenue objectives.
4. Drive planned strategy for the successful delivery of MTN Group and MTN LIBERIA transformation initiatives focusing on Customer centricity, including Perfect 10 Project.

Stakeholder Perspective (15%)

1. Deliver business value through strategic partnerships/alliances with MTN LIBERIA’s Ecosystem Partners to enhance MTN’s Corporate Brand 9. Deliberate ecosystem management to achieve business objectives (value creation), brand value & corporate positioning.
2. Develop/reform relationships with MTN LIBERIA’s internal and external customers to transform the MTN LIBERIA’s revenue.
3. Build relationships with appointed media agencies to enhance and promote the MTN, monitor market and media trends and identify strategic (new / impactful) media opportunities, as appropriate.

Internal Perspective (20%)

1. Develop framework, policies, and procedures to guide Marketing & Strategy operations (marketing, brand management, research, intelligence gathering, media promotions, etc.) and to enable the division to provide high quality services to customers and attain set goals and objectives of MTN LIBERIA.
2. Evaluate evolving technologies and impact on business performance with a view to identifying opportunities for value creation and revenue growth in line with MTN Group technology roadmap.
3. Develop integrated strategic & tactical marketing plans to address current and future business activities. Monitor and measure results against MTN business plan and ensure budget optimization.
4. Oversee marketing campaigns and champion related initiatives to exploit market opportunities that reflect alignment with MTN’s innovative brand leadership and philosophy.
5. Review business plans for departments in the Marketing & Strategy Division, realigning conflicting strategies and plans and ensuring cohesion in support of divisional initiatives and corporate plans.
6. Lead the Marketing Division to deliver the business goals set by the Chief Executive Officer and ensure full integration of quality management processes within the departments and their effective deployment on a day-to-day basis.
7. Routinely measure (using relevant metrics) progress of Marketing & Strategy operations and take appropriate action to ensure targets are met or exceeded.

People (Learning & Growth) Perspective (15%)

1. Continuously seek self-professional development to sharpen skills and capabilities in a versatile and evolving digital landscape.
2. Identify, evaluate, and track the development needs and performance of staff within the department, providing opportunities for staff to build on the company’s investment in their training and improve productivity.
3. Collaborate with the Commercial & Regional Teams, coach and mentor the Marketing team to ensure understanding of objectives and goals of the department, awareness of all related job requirements and accountabilities and leverage human resources career development programs for staff.
4. Coach and mentor the Marketing team to ensure understanding of the objectives and goals of the division, awareness of all related job requirements and accountabilities and leverage human resources through the deployment of robust people management practices

Supervisory /Leadership /Managerial Complexity

1. Management of direct reports, succession planning, performance management etc. Direct reports: consumer marketing, CVM and Brand.
2. Matrix reports: MTN Group Marketing Exec Board
3. Key customers: All internal departments who rely on marketing forecast.
4. Key suppliers: Providers of media/marketing services,
5. Relations, etc: Marketing Division, Other Commercial functions (Sales & Distribution, Customer Relations, Enterprise Solutions Divisions, GM Regional Operations), ExCom, MTN LIBERIA Board, MTN Group and OpCos

QUALIFICATION AND EXPERIENCE:
Education

• Fluent in English
• First degree in Business Administration, Marketing, or a related discipline
• Possession of a Post-graduate degree in Marketing, Finance, or an MBA is required.

Experience:

• Minimum 12 years’ work experience including:
• 5 years leadership experience heading the marketing function of a large organization/ FMCG.
• At least 3 years’ experience in relevant sector/ industry
• Deep social media awareness & digitally savvy
• Expert level experience using analytics to drive marketing efforts
• Proven experience managing a large marketing budget
• Experience working in a global/multinational enterprise with a good understanding of emerging markets
• Worked across diverse cultures and geographies
• Proven track record of a start-up, shutdown and/or business improvement project

Training:

• Emerging technologies and business impact
• Competitor Insights/Business Analytics

CORE COMPETENCIES:

Important competencies required for the position:
Must be a Role Model of ethical practices by living the MTN Values of: Leadership ; Innovation; Relationship ; Integrity; Can Do & adopt the MTN Vital Behaviours of : Complete Candour; Complete Accountability; Active Collaboration; Get-It-Done; for others to follow

Functional Competencies

• Brand Management
• Business Development
• Business Performance Measurement & Management
• Business Risk Management
• Computer & Information Technology Appreciation
• Legislation & Compliance
• Marketing & Sales Acumen
• Marketing Research
• Performance Appraisal
• Resource Efficiency
• Planning and Budgeting
• Stakeholder Relations Management
• Strategic Thinking
• Telecommunication Business Savvy
• Data Science (big data analysis)
• Product Development
• Campaign Management
• Channel Marketing
• Leadership
• Social Marketing

Generic Competencies

Head -Big Picture Focus

• Strategy Directors -Sets strategic direction for the formulation of business strategies aligned to overarching vision
• Decisive Problem Solver -Makes decisions firmly and quickly based on logic and intuition to solve complex business challenges
• Value Creator -Creates opportunities for commercial and enterprise innovation

Heart –People & Emotional Intelligence

• Culture and Change Translator -Translates values and vital behaviours into ethical business strategies
• Inspiring People Leader –Is self-aware and leads a business leadership culture holding others accountable for building talent pipelines
• Stakeholder Influencer -Leads the MTN brand and influences internal and external stakeholders relationships

Hands –Results Focused

• Executer -Establishes enterprise strategies and priorities
• Results Achiever -Creates shareholder value through driving sustainable business results

Quality Standards (KPI’s):

1. Financial Perspective (20%) – Value created through enterprise-wide business growth:

• Enterprise Financial Health (Revenues, EBITDA, AFCF & other financial health ratios), translating revenue growth formula & objectives into results
• New business growth from data access, ICT & Digital to sustain and complement traditional revenues
• Value created through optimum Assets (Network/Platform/Technology capacity) management & operations
• Business growth, value created & cost-effectiveness achieved by process optimization, new initiatives and improved operations/ways of work etc.;
• Business optimization projects include contracts review and negotiation, capital/budget/asset efficiency activities.

2. Internal Perspective (20%) – Value created from executing enterprise-wide operations:

• Value created by increase in customer base, product sales, contracts signed etc. for enterprise-wide digital products and services.
• New business opportunities from products launched, sector/market growth, product/process innovation, structural changes, process reviews/audit implementation etc., across the company.

3. Customer Perspective (20%) – Value created from Customer engagement & Operations:

• Impact include positive companywide engagement indices (Net Promoter Score), realigning the organization to achieve NPS objectives, holistic customer insight management & engagement (traditional & new business)

4. Stakeholder Perspectives (15%) – Value created through effective stakeholder management:

• Benefits accruing to MTN/Telecom industry from specific leadership actions.. Benefits can be in form of legislations or policies influenced, tariff revisions, improved competitiveness, improved operating environment, Industry or Economic leadership position secured, improved corporate citizenship and/or brand preference etc.
• Deliberate ecosystem management to achieve business objectives (value creation), brand value & corporate positioning

5. People (Learning & Growth) (15%)- Value created through Positive Impact on People, culture & and Leadership Development:

• Impact include satisfaction index on the VB’s and GCA survey dimensions/employee engagement index, attraction and retention of talent, efficiency of divisional structure to deliver on business objectives, collaborative work culture (Planning & execution), number/types of staff being coached/mentored, employee networks supported, faculty or interviewing roles, Enterprise leadership responsibilities & role modelling, successful engagement at Group, Board, Change Management, Enhancing MTN’s profile as employer of choice and instilling company pride/passion etc.

Application process:

Send your updated CV and Cover letter to: hrvacancy.lr@mtn.com or apply via the system below.