WaterAid Liberia seeks the services of a proficient firm to carry out a pilot digital media awareness and influencing campaign on water, sanitation, and hygiene (WASH) in Liberia. The objective of this campaign is to create significant awareness and drive desired actions from the target audience by leveraging digital media channels and disseminating technical information on WASH. The expected firm should possess the necessary expertise to design and execute a comprehensive digital media campaign that can effectively communicate the importance of WASH and its impact on public health.
WaterAid is an international not-for-profit organization dedicated to helping people break free from poverty and disease, unlock their potential, and change their lives for good through improved access to clean water, decent toilets, and good hygiene. As a country programme in Liberia, we have successfully implemented water, sanitation, and hygiene (WASH) projects since 2009, predominantly in rural areas, benefiting some of the poorest and most vulnerable communities across 5 Counties. WaterAid’s rural programme initially focused on the Southeast (Maryland, River Gee and Grand Kru) Counties. Since 2013, we initiated projects along the Sierra Leone border in Gbarpolu and Grand Cape Mount Counties. WaterAid is a trusted and respected partner, influencing government and stakeholders to scale up evidence-based models. For the past five years, we have expanded to the urban space and WASH in health, mainly in Montserrado and Grand Cape counties. Overall, we reached 109,350 people with clean water, 72,450 people with improved sanitation and 115,500 people with hygiene promotion in 440 Communities, 78 Schools and 25 Healthcare Facilities.
WaterAid new 5-year Country Programme Strategy (2023 – 2028) was launched in March 2023 with the overall goal of contribute to universal coverage of inclusive, safe, affordable, sustainable, and climate-resilient Water Sanitation and Hygiene (WASH) services in Liberia.
The plan is to strengthen the Liberia health system by integrating WASH and hygiene in health programs and prioritising the requirements of women and girls, who comprise most health service users and health workers.
WaterAid Liberia has set forth its objectives, aiming to achieve the following objectives by 2028:
To support these targets, three key influencing priorities to drive the advocacy approach for the next five years were identified. This is in line with WaterAid’s Global Advocacy Priorities (GAP) and its Country Programme Strategy (CPS). The priorities are to advocate for improved quality and quantity of WASH Financing, Women’s Health, and Hygiene in Health Care Services.
To achieve these priorities, WaterAid Liberia has chosen to use a digital media campaign. This is part of a mass media and outreach approach to influence and promote advocacy priorities, influence and create awareness towards better WASH outcomes in Liberia. With the increasing use of smartphones and social media, digital media campaigns will help WaterAid Liberia reach more people directly, fast, even in remote locations. The campaign can be tracked and evaluated in real-time, allowing for adjustments to be made as needed.
The goal of the consultancy is to expedite WaterAid’s pilot digital media campaign, which intends to utilize a digital platform to enhance awareness, disseminate information, and test how policy decisions can be influenced to ensure access to clean water, decent toilets, and good hygiene. The campaign also aims to determine the feasibility of inducing behavioural change.
The objectives of the consultancy are to:
The digital media and influence campaign will be implemented at both national and subnational levels, with the aim of targeting key policymakers in the areas of Water, Sanitation, and Hygiene (WASH), Health, and Nutrition, as well as development partners and members of targeted communities in WaterAid project areas. The campaign will be carried out over a period of four months, starting from December 18, 2023.
The firm shall host 30 messagescovering WASH, Health and Nutrition topics for 4 Months – December 18, 2023 – April 18, 2024.
In addition to hosting messages on its platform, the firm shall provide the following services in consultation with WaterAid:
Skills and competencies
Application process and submission
Interested candidates are required to submit the following documentation:
The deadline for both Technical and Financial Proposals is 19th December 2023. Proposals should be submitted to email@example.com The subject line of your email should read “Application –Digital WASH Media Campaign Consultancy.”
Note: The application will be reviewed on a rolling basis.
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