Terms of Reference (ToR) – Fundraiser Staff

Position: Fundraising Officer
Location: Liberia
Organization: Liberia National Red Cross Society (LNRCS)
Contract Type: Fixed-Term/Consultancy
Reporting to: Secretary General, Liberia Red Cross Society
Collaboration with: Communication Officer & Financial Manager
Duration: [12 months renewable based on available funding]
Application Deadline: [Specify Deadline]

1. Background

The Liberia National Red Cross Society (LNRCS) is dedicated to providing humanitarian assistance to vulnerable communities across Liberia. To ensure financial sustainability and expand its impact, LNRCS is developing a fundraising strategy to strengthen donor engagement, secure funding, and enhance online and offline fundraising efforts.

To support this initiative, LNRCS is hiring a Fundraiser Staff who will play a pivotal role in implementing the fundraising strategy, securing financial support, and managing digital fundraising activities via the organization’s website and online platforms.

2. Purpose of the Role

The Fundraiser Staff will be responsible for implementing the Liberia Red Cross fundraising strategy, securing funds from institutional donors, corporations, and individual supporters, and managing fundraising campaigns through the Red Cross website. The role requires close collaboration with the Communication Officer (for donor engagement and digital fundraising) and the Finance Manager (for financial planning and donor reporting) and Operations manager for funding proposals.

The Fundraiser Staff will report directly to the Secretary General of the Liberia National Red Cross Society.

3. Key Responsibilities

Fundraising Strategy Implementation

• Work closely with the Secretary General and relevant managers to execute the LRCS fundraising strategy.
• Identify and pursue funding opportunities from grants, corporate sponsorships, international donors, and local partnerships.
• Develop and maintain a database of donors, funding prospects, and grant deadlines.
• Provide guidance to Fundraising volunteers at each of the chapter field office to improve chapter fundraising.

Digital Fundraising & Website Management

• Manage and optimize fundraising activities on the LNRCS website to enhance online giving.
• Develop and implement online donation campaigns and crowdfunding initiatives.
• Coordinate with the Communication Officer to create and promote engaging digital content that attracts donors.
• Monitor and analyze online fundraising performance, making recommendations for improvement.

Donor Engagement & Relationship Management

• Establish and maintain relationships with individual donors, corporate partners, and funding institutions including ministries and agencies of the Liberian government.
• Support the Communication Officer in developing donor communication materials, including newsletters, thank-you messages, and impact stories.
• Plan and execute donor appreciation activities to strengthen long-term donor relationships.

Proposal Development & Grant Writing

• Research and draft grant proposals and funding applications.
• Ensure compliance with donor guidelines, reporting obligations, and funding agreements.
• Work closely with the Financial Manager to track donor funding allocations and financial reporting.

Fundraising Events & Campaigns

• Organize fundraising events, including corporate sponsorship drives and community fundraising initiatives.
• Collaborate with the Communication Manager to promote fundraising events via social media, press releases, and the LRCS website.
• Engage with partners, media, and stakeholders to enhance public awareness of LRCS fundraising initiatives.

4. Qualifications & Experience

• Bachelor’s degree in Development Studies, Business Administration, Marketing, Communications, or a related field.
• At least three (3) years of experience in fundraising, donor relations, grant writing, or digital fundraising.
• Experience working with humanitarian organizations, preferably the Red Cross or other NGOs.
• Knowledge of digital fundraising strategies, website management, and social media fundraising.
• Proven ability to develop and maintain donor relationships and secure funding.
• Strong understanding of financial reporting and compliance requirements for donor funding.

5. Skills & Competencies

• Excellent written and verbal communication skills for grant proposals, donor reports, and fundraising materials.
• Ability to work independently while closely collaborating with the Secretary General, Communication Manager, Operations Manager as well as Financial Manager.
• Strong research and analytical skills for identifying funding opportunities.
• Knowledge of fundraising platforms, website donation management tools, and social media engagement.
• High level of integrity, accountability, and commitment to the Red Cross mission.

6. How to Apply

Interested candidates should submit:
✔ CV
✔ Cover Letter
✔ A sample of a fundraising proposal (if available)

Send applications to lnrcs.recruitment2016@liberian-redcross.org no later than April 10, 2025.