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Marketing and Products Manager – Orange Money

  • Location:
  • Salary:
    negotiable
  • Job type:
    Full Time
  • Posted:
    2 weeks ago
  • Category:
    marketing & Sales
  • Deadline:
    February 16, 2024

Title: Marketing and Products Manager – Orange Money

Department: Orange Money

Reports To: Orange Money Chief Executive Officer

ESSENTIAL DUTIES AND RESPONSIBILITIES

Technical Responsibilities:

Marketing:

  • Develop and execute comprehensive marketing strategies to promote Orange Money services and enhance brand awareness.
  • Collaborate with cross-functional teams to create and implement targeted marketing campaigns across various channels, including digital, social media, and traditional channels.
  • Conduct market research to understand customer needs, preferences, and industry trends, informing product positioning and marketing messaging.
  • Manage the development of marketing collateral, including brochures, presentations, and online content, to effectively communicate Orange Money’s value proposition.
  • Oversee the planning and execution of events and sponsorships to increase brand visibility and attract potential customers.
  • Analyze and report on the performance of marketing campaigns, using key metrics to assess effectiveness and optimize future strategies.
  • Work closely with product teams to align marketing efforts with product launches, updates, and enhancements.
  • Build and maintain relationships with external partners, agencies, and influencers to amplify Orange Money’s marketing reach.
  • Stay informed about industry regulations and compliance requirements to ensure all marketing activities adhere to legal standards.
  • Collaborate with customer support teams to address customer feedback and enhance overall customer satisfaction.

Product/Solution Development:

  • Lead the end-to-end lifecycle of Orange Money products, from ideation to execution, ensuring alignment with organizational goals.
  • Collaborate with cross-functional teams, including development, marketing, and operations, to define project scope, objectives, and deliverables.
  • Develop and maintain a comprehensive project plan, outlining tasks, timelines, and resource requirements.
  • Conduct market research to identify customer needs, industry trends, and potential enhancements for Orange Money products.
  • Drive the development and enhancement of Orange Money products, coordinating with product development teams to deliver innovative solutions.
  • Prioritize feature releases, balancing market demands, technical feasibility, and business goals.
  • Collaborate with CX/IT/MIS teams to ensure a seamless and user-friendly experience for Orange Money customers in usage of Orange money products and solutions
  • Monitor and analyze project and product performance, utilizing key metrics to optimize features and drive continuous improvement.
  • Act as a liaison between stakeholders and development teams, ensuring clear communication and understanding of project requirements.
  • Stay informed about regulatory requirements and industry standards, ensuring Orange Money products comply with relevant guidelines.

Education

Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

EXPERIENCE/ QUALIFICATIONS

  • Proven experience in marketing within the financial services, fintech, or mobile money industry.
  • Strong understanding of digital marketing strategies and tools.

OTHER SKILLS AND ABILITIES

  • Creative thinker with the ability to develop innovative marketing campaigns.
  • Excellent project management skills to oversee multiple campaigns simultaneously.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Strong interpersonal and communication skills to collaborate with cross-functional teams and external partners.
  • Ability to lead cross-functional teams and drive collaboration across departments.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills to convey complex technical concepts to diverse audiences.
  • Proven track record of successfully launching and managing digital products.
  • Innovative thinker with the ability to drive product strategy and differentiation.

To apply:

Please submit via email, your letter of application along with your recent curriculum vitae as well as copies of your academic credentials to hr.olr@orange.com

Deadline for receipt of applications: 16th February 2024 at 5:30 p.m.

Please note the following:

  • Only short-listed candidates will be contacted
  • Female applicants are highly encouraged to apply.
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