Title: Marketing and Products Manager – Orange Money

Department: Orange Money

Reports To: Orange Money Chief Executive Officer

ESSENTIAL DUTIES AND RESPONSIBILITIES

Technical Responsibilities:

Marketing:

• Develop and execute comprehensive marketing strategies to promote Orange Money services and enhance brand awareness.
• Collaborate with cross-functional teams to create and implement targeted marketing campaigns across various channels, including digital, social media, and traditional channels.
• Conduct market research to understand customer needs, preferences, and industry trends, informing product positioning and marketing messaging.
• Manage the development of marketing collateral, including brochures, presentations, and online content, to effectively communicate Orange Money’s value proposition.
• Oversee the planning and execution of events and sponsorships to increase brand visibility and attract potential customers.
• Analyze and report on the performance of marketing campaigns, using key metrics to assess effectiveness and optimize future strategies.
• Work closely with product teams to align marketing efforts with product launches, updates, and enhancements.
• Build and maintain relationships with external partners, agencies, and influencers to amplify Orange Money’s marketing reach.
• Stay informed about industry regulations and compliance requirements to ensure all marketing activities adhere to legal standards.
• Collaborate with customer support teams to address customer feedback and enhance overall customer satisfaction.

Product/Solution Development:

• Lead the end-to-end lifecycle of Orange Money products, from ideation to execution, ensuring alignment with organizational goals.
• Collaborate with cross-functional teams, including development, marketing, and operations, to define project scope, objectives, and deliverables.
• Develop and maintain a comprehensive project plan, outlining tasks, timelines, and resource requirements.
• Conduct market research to identify customer needs, industry trends, and potential enhancements for Orange Money products.
• Drive the development and enhancement of Orange Money products, coordinating with product development teams to deliver innovative solutions.
• Prioritize feature releases, balancing market demands, technical feasibility, and business goals.
• Collaborate with CX/IT/MIS teams to ensure a seamless and user-friendly experience for Orange Money customers in usage of Orange money products and solutions
• Monitor and analyze project and product performance, utilizing key metrics to optimize features and drive continuous improvement.
• Act as a liaison between stakeholders and development teams, ensuring clear communication and understanding of project requirements.
• Stay informed about regulatory requirements and industry standards, ensuring Orange Money products comply with relevant guidelines.

Education

Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

EXPERIENCE/ QUALIFICATIONS

• Proven experience in marketing within the financial services, fintech, or mobile money industry.
• Strong understanding of digital marketing strategies and tools.

OTHER SKILLS AND ABILITIES

• Creative thinker with the ability to develop innovative marketing campaigns.
• Excellent project management skills to oversee multiple campaigns simultaneously.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong interpersonal and communication skills to collaborate with cross-functional teams and external partners.
• Ability to lead cross-functional teams and drive collaboration across departments.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to convey complex technical concepts to diverse audiences.
• Proven track record of successfully launching and managing digital products.
• Innovative thinker with the ability to drive product strategy and differentiation.

To apply:

Please submit via email, your letter of application along with your recent curriculum vitae as well as copies of your academic credentials to hr.olr@orange.com

Deadline for receipt of applications: 16^th February 2024 at 5:30 p.m.

Please note the following:

• Only short-listed candidates will be contacted
• Female applicants are highly encouraged to apply.