Easy Solar is a West African company transforming the way households who are undeserved by the grid live, work and play by making high-quality energy services affordable and accessible. Easy Solar distributes a range of solar products, appliances and complementary lifestyle products, while providing customers with consumer-financing solutions through mobile technology. Thus customers make small payments over time until they own the product outright. Sales are done through our ever-expanding network of agents and shops across the country.

Easy Solar is currently operational in Sierra Leone and Liberia, and our products and services have reached over 300,000 people since launching operations in 2016.

2. About the Role

We are looking for aMarketing Officerto support us in refining and implementing our market entry strategy in an effort to build our brand, build product awareness and create customer engagement.

For this role, you will collaborate with various internal teams to conduct market and competitive analyses, design promotional campaigns, develop profitable positioning for our brand and measure impacts of all marketing activities. You should hold a degree in Marketing or a similar field and have a deep understanding of multiple distribution channels and advertising activities. If you also have previous experience analyzing consumer behavior and organizing promotional events, we would like to meet you.

Ultimately, you will help us establish the Easy Solar brand across Liberia in a way that 1) enables prospective customers to easily identify and select our company’s products, and 2) solidifies brand loyalty among our existing and ever-growing customer base.

3. General Duties and Responsibilities

Action Plans and Campaigns

• Translate overarching marketing strategy into go-to-market plans
• Design advertising and media campaigns for new and existing products, choosing the appropriate distribution channels
• Organize promotional events to positively present our company
• Create a detailed marketing calendar to track activities
• Manage interactions with external marketing agencies
• Track expenditure in line with marketing budget

Brand Management

• Ensure all aspects of Easy Solar’s marketing activities align with the ethos and goals of the brand
• Develop high quality and effective marketing materials aligned with the overall brand strategy
• Champion brand internally, making sure everyone at Easy Solar Liberia buys into our brand and its goals
• Ensure a strong brand presence in online and offline channels

Insights, Monitoring and Evaluation

• Measure and report performance of all marketing campaigns & assess against goals (ROI & KPIs)
• Analyze how our brand is positioned in the market and crystallize targeted consumers insights
• Monitor customer satisfaction and lead pre and post-sales survey work
• Monitor market trends and competitors’ activities to identify opportunities and key issues
• Brainstorm new and innovative growth strategies

3. Required Skills, Education, and Experience

• Bachelor in Marketing, Communication, Business Administration or a related field
• Previous work experience as an Associate Brand Manager, Marketing Officer or similar role
• Excellent understanding of the full marketing mix
• Proven ability to design effective media marketing campaigns (work in rural marketing is a plus)
• Computer literacy (including proficiency in Microsoft Office)
• Ability to conduct market analysis (know-how to use and interpret spreadsheets and charts)
• Knowledge of digital marketing tools and/or design software (Adobe, Coral etc.)
• Highly creative with ability to think out of box
• Excellent interpersonal communication skills
• Strong analytical skills and data-driven thinking
• Willing to work in a flexible and creative work environment with fast evolving operations
• Able to work well under pressure and under minimum supervision

4. What We Offer

• A very attractive, performance-based, remuneration with benefits
• Plenty of opportunities to grow within the company and take management positions
• The opportunity to take part in Liberia’s most exciting entrepreneurial companies that has a strong commitment to outstanding customer service, user-friendly, high-quality life-changing devices and environmental sustainability
• Frequent coaching and training
• The opportunity to work closely with a young, international, tech-driven team of renewable energy enthusiasts