JOB OPPORTUNITY

BRAC Enterprises Liberia Limited (BELL)

BRAC Enterprises Liberia (BELL) Poultry Hatchery and Feed Mill (BRAC Poultry Enterprise) was established in 2013 as the country’s first and only commercial producer of high-quality day-old chicks (DOCs) and poultry feed. BRAC Poultry Enterprise produces high-quality day-old chicks (DOCs) with improved capacity for egg production relative to local breeds. Leveraging a network of agro-vets and Community Agriculture and Livestock Promoters, BELL sells DOCs and high-quality poultry feed to small poultry farmers and commercial layer farms. BRAC Poultry Enterprise also works with BRAC’s NGO in Liberia to enhance nutrition outcomes and income-generating activities for local communities in Liberia by providing DOCs and feed as part of an input package for smallholder farmers serving as “Chick Rearing Units” (CRUs). The CRUs raise the DOCs until they are about 6 weeks of age, and then sell the pullets in local markets or directly to other smallholder farmers.

Until very recently, BRAC Poultry Enterprise operated as an extension of BRAC’s NGO entity in Liberia (BRAC Liberia). In 2023, it was registered as a separate for-profit company in Liberia to support its transition from NGO management to a separate, commercially managed company. As a social enterprise, BELL’s mission is to support BRAC International’s social development objectives while simultaneously generating profits that further support the scale and impact of the organization.

About BRAC International

Stichting BRAC International (BRAC International) is a leading nonprofit organization with a mission to empower people and communities in situations of poverty, illiteracy, disease, and social injustice, and currently operates in 10 countries across Africa and Asia

Our Approach

We function as a solution ecosystem using an integrated model of social and economic development, social enterprise, and humanitarian response, in partnership with communities and other local stakeholders. In Liberia, BRAC International implements these solutions through three separate but complementary entities: 1) social enterprise activities through BRAC Enterprises Liberia Ltd., 2) social development programs through our NGO, BRAC Liberia, and 3) microfinance and inclusive financial services through BRAC Liberia Microfinance Company Ltd.

No. of Vacancies: 1

Job Title : Sales & Marketing- Manager

Staff Category : National

Tenure : 1 year

Salary : Negotiable

Reports to : Managing Director

Duty Station Country Office

Safeguarding Job Responsibilities

Ensure the safety of team members from any harm, abuse, neglect, harassment, and exploitation to achieve BRAC’s goals of safeguarding.

1. Act as a resource of support and expertise on safeguarding for establishing a safe working environment. Practice, promote, and endorse the issues of safeguarding policy among team members to ensure the implementation of safeguarding standards in every action. Following reporting procedure in case any reportable incident takes place, and encouraging others to do so

Job Summary:

PURPOSE: BELL is seeking to employ a highly motivated, passionate, committed, result-oriented, and self-driven professional to help BELL expand its presence in rural and urban communities across the country; promote awareness of the brand, its products and services; and drive increased sales.

As the Manager and Marketing at BELL, you will play a pivotal role in the development and expansion of our poultry social enterprise in Liberia. You will be responsible for managing marketing and sales activities across the business, including developing and managing a team of Sales Representatives and a Sales and marketing Officer who can consistently grow day-old-chick and seed sales within their territories. Additionally, you will contribute to strengthening the marketing system of poultry farm products through the Chick Rearing Unit (CRU) model.

1. The Manager-Sales and Marketing position demands a high level of professionalism, commitment, passion, and motivation, as well as the ability to travel frequently to the field where the majority of the sales and marketing activities will take place to reach BELL customers. This position requires a very independent and consistent result-oriented individual with initiative, high energy, judgment, and an ability to work under pressure to meet set targets and deadlines.

Key Duties/Responsibilities:

Specifically, the Manager, Sales, and Marketing shall be responsible for but not limited to the following:

Market Assessment:

• Conduct thorough market research to assess the demand for agricultural products in both local and central markets.
• Identify potential buyers, understand their specific needs and preferences, and gather insights to inform BELL’s product portfolio and production decisions.
• Conduct market and competitive assessments and recommend any required change in tactics and strategies (e.g., pricing, product, marketing).

Marketing Strategy Development:

• Formulate and implement effective marketing plans and strategies for the sales of poultry farm products, including day-old chicks, eggs, and feed.
• Create and nurture marketing channels, including business-to-business (B2B) marketing workshops for commercial farmers and separate channels more suitable for smallholder farmers.
• Develop and execute visibility and outreach initiatives, such as radio promotions and external marketing campaigns. Execute all marketing activities as per the set plan of the organization.
• Undertake a high level of national farm and customer visits to achieve business growth requirements.

Sales Planning & Activity:

• Manage and grow existing sales and develop new sales opportunities in the Liberian markets.
• Collaborate with General Manager and Production Officer to develop sales strategies to grow the market.
• Provide ongoing support to achieve monthly sales targets for day-old chicks (DOC) and feed.
• Develop specific, day-by-day plans to hit DOC and feed sales targets and ensure DOC and feed sales growth by establishing a firm foundation of Agents and Village Ambassadors.
• Contribute to the development of Chick Rearing Units (CRUs) and support other commercial farmers to ensure their success.
• Accurately forecast annual, quarterly, and monthly sales in each district to inform production planning.
• Prepare all required weekly, monthly, quarterly & annual sales reports and submit to GM, BELL.
• Manage the sales and marketing budget.

Team Development and Management:

• Develop KPIs for the marketing and sales team based on the marketing and sales strategies, monitor their progress, and provide management and technical support in achieving targets.
• Launch new territories; recruit Village Ambassadors (VAs), Chick Rearing Units (CRUs) and Agents/Dealers.
• Identify, recruit, onboard, and train high-performing Sales Representatives where needed.
• Manage Sales and Marketing Officers and Sales Representatives to achieve day-old chicks (DOCs) and feed order targets and KPIs through supervision, training, and coaching.
• Enable Sales and Marketing Officers and sales representatives to identify, train, and manage Village Ambassadors and Agents.
• Assist the Sales and Marketing Officer and Sales Representatives in establishing personal contact and rapport with top-echelon decision-makers in the local community.
• Hold regular meetings with the Sales and Marketing Officer and

Sales Representatives, Village Ambassadors, and Agents to share experiences, solve challenges, and offer guidance on how to drive sales.

• Remove and replace underperforming Sales Representatives in a timely manner; follow BELL’s talent protocols.
• Travel frequently throughout assigned district(s), and counties to support the team, with the goal of expanding the market and growing sales.

Technical Follow-Up:

• Train Sales Representatives on technical poultry content relevant for smallholder farmers, Village Ambassadors, and Agents. Topics include brooding, feed
• management, vaccination, record keeping, biosecurity, disease diagnosis and treatment.
• Prepare farmer’s database and regularly visit farmers for technical support and customer feedback
• Manage field teams to regularly follow up with farmers as needed and track feedback and other performance data, such as disease prevalence.

Monitoring & Evaluation

• Monitor and report weekly and monthly DOC and feed orders from CRUs and agents. ● Monitor and report VA performance (e.g., orders per week).
• Identify and resolve CRUs, Agents and smallholder complaints.

External Relations

• Introduce BELL to local government and stakeholders when expanding into new territory.
• Inform management of updates in local regulations or policies that affect our business. ● Represent the company on all sector-related meetings and activities within the assigned district(s). ● Support the development and implementation of customer service policies.
• Support the transfer of farm products to long-distance farmers in a timely and appropriate manner.

MAJOR CHALLENGES:

All qualified and interested applicants can submit a cover letter with their CVs to three referees, one of which should be your current or most recent employer/line manager, along with a copy of your educational qualification applications should be submitted by email to: bimcf.liberia@brac.net , with the position title on the subject line.

DEADLINE: October 20, 2023

PLEASE NOTE THAT ONLY SHORTLISTED APPLICANTS WILL BE CONTACTED Preference will be given to qualified female candidates!