About BRAC International

JOB OPPORTUNITY

Stichting BRAC International (BRAC International) is a leading nonprofit organization with a mission to empower people and communities in situations of poverty, illiteracy, disease, and social injustice, and currently operates in 10 countries across Africa and Asia.

Our Approach

We function as a solution ecosystem using an integrated model of social and economic development, social enterprise, and humanitarian response, in partnership with communities and other local stakeholders. In Liberia, BRAC International implements these solutions through three separate but complementary entities: 1) social enterprise activities through BRAC Enterprises Liberia Ltd., 2) social development programs through our NGO, BRAC Liberia, and 3) microfinance and inclusive financial services through BRAC Liberia Microfinance Company Ltd.

BRAC Enterprises Liberia Ltd. (BELL)

BRAC Enterprises Liberia Ltd. (BELL) Poultry Hatchery and Feed Mill (BRAC Poultry Enterprise) was established in 2013 as the country’s first and only commercial producer of high-quality day old chicks (DOCs) and poultry feed. BRAC Poultry Enterprise produces high-quality day-old chicks (DOCs) with improved capacity for egg production relative to local breeds. Leveraging a network of agro-vets and Community Agriculture and Livestock Promoters, BELL sells DOCs and high-quality poultry feed to small poultry farmers and commercial layer farms. BRAC Poultry Enterprise also works with BRAC’s NGO in Liberia to enhance nutrition outcomes and income generating activities for local communities in Liberia by providing DOCs and feed as part of an input package for smallholder farmers serving as “Chick Rearing Units” (CRUs). The CRUs raise the DOCs until they are about 6 weeks of age, and then sell the pullets in local markets or directly to other smallholder farmers.

Until very recently, BRAC Poultry Enterprise operated as an extension of BRAC’s NGO entity in Liberia (BRAC Liberia). In 2023, it was registered as a separate for-profit company in Liberia to support its transition from NGO management to a separate, commercially managed company. As a social enterprise, BELL’s mission is to support BRAC International’s social development objectives while simultaneously generating profits that further support the scale and impact of the organization.

No. of Vacancies: 1

Job Title : Sales & Marketing Officer

Staff Category : National

Tenure : 1 year

Salary : Negotiable

Reports to : Sales & Marketing Manager

Duty Station : Gbarnga, Bong, Liberia

Safeguarding Job Responsibilities

1. Ensure the safety of team members from any harm, abuse, neglect, harassment, and exploitation to achieve BRAC’s goals of safeguarding.
2. Act as a resource of support and expertise on safeguarding for establishing a safe working environment.

JOB SUMMARY:

The purpose of this role is to support increased sales of the DOC, Feed, and any other BELL products taken to market. To achieve this, the Sales and Marketing Officer will support market expansion activities, the development and implementation of promotional activities, and the provision of technical services to farmers and other key stakeholders, such as agrodealers, agro

vet service providers and the private sector. The Sales and Marketing Officer will help to tailor strategies for both commercial customers and smallholder farmers, including strengthening the marketing system through BRAC’s Chick Rearing Unit (CRU) model.

MAJOR RESPONSIBILITIES:

Specifically, the Sales and Marketing Officer shall be responsible for but not limited to the following:

Market Assessment:

• Conduct ongoing assessments of the market to identify trends, customer needs, and competitor activities.
• Identify customers and evaluate their willingness to pay and demand before production. ● Use insights to then refine marketing strategies.

Sales and Marketing:

• Develop sales plans and forecasts to achieve increase in customers and revenue. ● Create marketing campaigns and promotional materials to showcase our products, benefits, and value proposition.
• Develop marketing channels for DOCs, Poultry Feed, and Pullets through business-to business (B2B) marketing workshops for commercial farmers and general visibility and outreach (e.g. radio promos, external marketing, etc.).
• Develop marketing channels for DOCs, Poultry Feed, and Pullets tailored to smallholder farmer customers, leveraging BRAC’s Chick Rearing Unit (CRU) Model
• Support the recruitment, training and management of Village Ambassadors (VAs), Chick Rearing Units (CRUs) and Agents/Dealers. Take full responsibility of timely payments.

Customer Relationship Management:

• Build and maintain strong relationships with existing and potential customers, including through conducting frequent meetings with farmers and agro-dealers.
• Address customer inquiries and concerns promptly.
• Provide technical or any other support, as well as regular follow ups to the farmers, CRUs, and agro-dealers regarding sales.

Customer Education:

• Educate customers on best practices for poultry management and the benefits of our products.

Reporting:

• Prepare all required weekly, monthly, quarterly & annual reports and submit them to the respective supervisor.

Market Expansion:

• Explore new markets and segments for potential growth opportunities for DOCs, Poultry Feed, Pullets and other related products.
• MAJOR CHALLENGES:
• Minimum five years of proven sales results with a for-profit poultry (DOC and feed) manufacturing company, producer, and/or feed mill. Social enterprise experience preferred.
• Proven experience in sales and marketing of DOC, pullets, eggs, and feed. ● Proven experience supporting marketing activities with a variety of stakeholders, such as radio promotions, development of brochures, demonstration farms and training workshops.
• Proven experience providing customer services to poultry famers.
• Experience with conducting in-depth market research to identify emerging trends, customer preferences, and competitors in the poultry industry.
• Experience with analyzing market data to gain insights into consumer behavior and demand patterns for day-old chicks (DOC), feed, pullets, and eggs.
• Experience with building and maintaining strong relationships with customers, distributors, agro-vet stores, and other stakeholders.
• Proven ability to monitor sales data and consumer feedback to assess the effectiveness of marketing strategies.
• Proven ability to supervise CRUs and Commercial Farmers and track performance. ● Ability to negotiate and close new business.
• Comprehensive understanding of poultry nutrition, and key financial metrics applied by large producers and integrators.
• Strategic thinking and technical competency to sell DOC and feed to small and large poultry farmers..
• KEY PERFORMANCE INDICATORS (KPIs):
• Sales Revenue: Monitor the total revenue generated from sales of all products. This KPI reflects the overall financial impact of the Sales & Marketing Officer’s efforts. ● Sales Growth: Track the percentage increase in sales revenue over a specific period (month-over-month) to assess the sales team’s ability to drive growth.
• Customer Acquisition: Measure the number of new customers gained during a specific period, indicating the Sales & Marketing Officer’s success in expanding the customer base.
• Customer Retention Rate: Calculate the percentage of existing customers retained over a given period. High customer retention demonstrates the Sales & Marketing Officer’s ability to maintain long-term relationships.
• Sales Conversion Rate: Evaluate the ratio of leads or inquiries that convert into actual sales. A higher conversion rate signifies effective sales efforts.
• Average Deal Size: Determine the average value of each sale (product-wise). Monitoring this metric helps in assessing the value of individual transactions.
• Marketing ROI: Calculate the return on investment for marketing campaigns and promotions. This KPI ensures that marketing efforts are cost-effective.
• Lead Generation: Track the number of new leads or prospects generated through marketing activities.
• Customer Satisfaction: Gather feedback from customers and measure their satisfaction through surveys or other feedback mechanisms.
• Market Share: Evaluate the enterprise’s market share within the poultry and feed industry. A growing market share indicates the enterprise’s competitiveness.
• Product/Service Mix: Analyze the sales distribution of each product to determine which are the most profitable and in demand.
• Competitive Analysis: Continuously monitor and evaluate the company’s position relative to competitors, considering market share, customer feedback, and pricing strategies
• EXPERIENCE:

• KNOWLEDGE, SKILLS & COMPETENCIES:
• Good interpersonal and communication skills (oral and written) in English. ● Sales/marketing skills
• Planning, forecasting, and budget management skills
• Excellent report writing, editing, and presentation skills.
• Strong leadership skills.
• Works well in a team as well as individually.
• Enthusiastic, open-minded, and adaptive.
• Culturally sensitive and aware.
• Proven track record of working in challenging (both rural and urban) field locations. ● Basic knowledge of cross-cutting poultry issues such as hatchery, feed processing, sale promotion, and customer services.
• Computer software skills applicable to the position (i.e. Microsoft Office, Excel, PowerPoint, CRM software, etc.) and accurate data entry skills.
• Language skills – English (fluent).
• SPECIFIC EDUCATIONAL QUALIFICATION:
• Degree: Bachelor
• Concentration / Major: BSc. In Agriculture / Bachelor in Business Administration from a reputed university
• PROFESSIONAL DEGREE / CERTIFICATION:
• BSc Business Administration/ BSc. in Agriculture from a reputed university.

All qualified and interested applicants can submit a cover letter with their CVs to three referees, one of which should be your current or most recent employer/line manager, along with a copy of your educational qualification applications should be submitted by email to: info.bell@brac.net with the position title on the subject line.

DEADLINE: Nov 10, 2023

PLEASE NOTE THAT ONLY SHORTLISTED APPLICANTS WILL BE CONTACTED Preference will be given to qualified female candidates!