At Lonestar Cell MTN, we believe that understanding our people’s needs and aspirations is key to

creating experiences that delight you at work, every day. We are committed to fostering an

environment where every member of our Y’ello Family is heard, understood, and empowered to

live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us

honest. It is not something we claim to be. It is in our DNA.

As an organization, we consider it our mission to create an exciting and rewarding place to work,

where our people can be themselves, thrive in positivity and ignite their full potential. A workplace

that boosts creativity and innovation, improves productivity, and ultimately drives meaningful

results. A workplace that is built on relationships and achieving a purpose that is bigger than us.

This is what we want you to experience with us!

Our commitments go beyond an organizational promise. It is in our leadership and managerial

ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to

realize our shared goals.

We are delighted that you are considering us as your career partner to make a mark in the world.

Welcome to our Live Y’ello Values:

· Lead with Care

· Can-do with Integrity

· Collaborate with Agility

· Serve with Respect

· Act With Inclusion

We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application!

In addition, the Specialist will be responsible for the design, execution and management of Lonestar Cell MTN’s internal corporate events and external sponsorship portfolio. The incumbent will ensure that all events and sponsorships are translated into measurable business outcomes, including retail sales growth, enhanced customer loyalty, and high-impact brand visibility.

· Sponsorship Asset Management: Maximize corporate partnerships (e.g., major sports stadiums, music festivals, gaming tournaments). Ensure contractual obligations like VIP ticket allocations, logo placements, and commercial rights are fully utilized.

· Experiential Brand Activations: Create high-tech, interactive event spaces (pop-up tech zones, demo areas, Brand engagement spots) that encourage attendees to test products, upgrade plans, create viral moments.

· B2B Tech Events & Expos: Plan and execute corporate seminars, product launches (e.g., Security, corporate connectivity), and press engagements aimed at enterprise clients.

· Internal Event Coordination: Oversee internal corporate initiatives, including Year End Gatherings, retail sales incentive awards, and company-wide town halls.

· Cross-Functional Collaboration: Partner with the Legal team for contract compliance, the Marketing team for creative deployment and the Product EBU and MFS teams for various events.

· Vendor & Agency Management: Supervise external experiential marketing agencies, production crews, AV specialists, and branding vendors.

· External Institution Tie-ups: Tie up with Various educational and HVC (resorts) Institutions

Performance Indictors (KPIs)

· On-site customer acquisition (e.g., number of new subscriptions or app downloads during an event).

· Return on Sponsorship Investment (ROSI) and overall media reach value.

· Media impressions and social media engagement generated from sponsored events.

· Timely deployment and execution of event

· University degree, preferably in marketing and/or Business Administration. Master’s degree would be a plus

· At least 3-5 years managing large-scale commercial events or corporate sponsorships, ideally within telecom or entertainment sectors

· in event, sponsorship or brand management

· Experience in telecoms

Experience

· Deep understanding of the telecom landscape, digital entertainment apps, on ground activations and how to showcase technical infrastructure (like live streaming) to the public.

· In-depth and thorough knowledge of consumer psychology & behavior

· Negotiation Skills—Proven ability to manage multi-tiered sponsorship contracts and hold external entities accountable to deliverables.

· Project Management: Exceptional capability to handle massive crowds, complex site logistics and tight data- driven timelines.

· In-depth and thorough knowledge of products, strategic/analytic, and marketing concepts

· Strategic thinker

· Brand management

· Superior interpersonal communication

· Creative thinker with an open mind to learn and explore new areas and opportunities

Important competencies required for the position:

Must be a Role Model of ethical practices by living the MTN Values of: Lead with Care, Can-Do with Integrity; Collaborate with Agility, Serve with Respect and Act with Inclusion

Skills /Other Competencies :

· Proven commercial ability and Results driven

· Learning and self-development

· Business analysis with excellent communication and presentation skills

· Appetite for innovation and continuous improvement

· Proven ability to think outside of the norm and present new ways of getting things done (innovation) and Proven track record of being a team player

· Project management skills; Negotiation and influencing skills

Behavioural Qualities:

· Analytical Thinker and Problem Solver

· Operational Value Creator

· Culture and Change Champion

· Supportive People Manager and Relationship Manager

· Results Achiever and Operationally Astute

· Passion for e/m-commerce and mobile business

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